Xiaomi Pips Samsung To Become Top Smartphone Maker in India in Q4 2022

Tech aficionados, analysts and industry insiders had long argued that it was but a matter of time before Xiaomi surpassed Samsung'due south market-share in India, and that's exactly what seems to have happened now with the Chinese company believed to have become the largest smartphone vendor in the land.

According to a report from Canalys, Xiaomi garnered a 27% share of the Indian smartphone market in Q4 2017, shipping almost 8.two 1000000 smartphones during the quarter, while Samsung came in at number two with around 25 per centum marketplace-share and 7.3 million units shipped during the aforementioned period. The two companies were believed to have tied for the top spot during the third quarter of concluding yr with 23.5 percent market-share apiece.

According to Canalys, Xiaomi'southward success can be attributed to its increased presence in the offline sector, as well every bit its growing ascendancy in the earth-shaking lower mid-range segment (sub-Rs. 15,000), where the company has had multiple blockbuster products during the year, including the Redmi Note 4 and the Redmi 5A.

Canalys analyst Rushabh Doshi said that"despite its ability to offer better margins and funding to the offline channel, consumer demand for Samsung'southward devices has been weak".

He added the Samsung-Xiaomi battle for mid-range supremacy in India is but just starting, and "will go on well into 2018, as Samsung revamps its depression-cost portfolio and fights to take back the aspirational status information technology in one case held in minds of Indian consumers".

Curiously, though, Samsung is disputing Canalys' exclamation that Xiaomi is now number ane in the second largest smartphone marketplace in the world. The South Korean tech giant has released a statement, where it cites a recent GfK written report to claim that it is withal India'southward top smartphone company "past a distance".

The post-obit is an extract from Samsung'southward press argument: "As per GfK, which tracks sales to terminate consumers in the last (November) quarter Samsung had a 45% value market place share and xl% volume market share. Samsung is a total range thespian and leads the smartphone concern beyond every segment of the India marketplace in 2017".

Meanwhile, the Canalys written report likewise says that the overall smartphone marketplace in India grew past just 6% during the quarter with almost thirty million units shipped. Vivo, Oppo and Lenovo are said to exist holding business firm at numbers iii, four and v respectively.

Source: https://beebom.com/xiaomi-top-smartphone-vendor-samsung-india/

Posted by: murrayclarand.blogspot.com

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